AI visibility for law firms
Someone just asked ChatGPT for a personal injury lawyer.Are you the answer?
Your next client is asking AI, not calling the bar association. We query ChatGPT, Gemini, Claude, and Perplexity with 60 real prompts about your practice so you can see exactly what they recommend.
60 seconds. No account required.
This is what AI thinks of “Morrison & Associates”
A real scan of a personal injury practice. Your report shows exactly where AI gets it right, where it gets it wrong, and what to fix first.
Top opportunity: When asked “best personal injury lawyer in Austin,” all four AI engines recommended other firms. Morrison & Associates was not mentioned in any response.
How it works
No algorithm. No proxy metric. Just what AI says.
Other graders estimate. We query.
Name your practice
Practice name, industry, location, and up to three competitors. That's it.
We ask the AI engines directly
15 prompts to ChatGPT. 15 to Gemini. 15 to Claude. "Best dentist in Naperville," "compare X vs Y," and more. Real queries, real responses.
Read the raw results
What AI actually says about you - scored across recognition, sentiment, positioning, relevance, and citations. Plus what to fix first.
Questions from law firms
Are potential clients actually using AI to find lawyers?
45% of consumers now use AI tools like ChatGPT to find local services (BrightLocal, 2026). Legal is one of the top categories. When someone asks "best personal injury lawyer near me" or "who handles business litigation in Austin," AI gives a direct recommendation - not a list of ads. If your practice is not in that answer, you are invisible.
How is this different from my Avvo or Martindale listing?
Directories like Avvo and Martindale are data sources that AI may reference, but AI engines also pull from your website structure, Google Business Profile, review sentiment, schema markup, and content depth. A strong directory profile helps, but it is one signal among many. Most law firms with excellent directory profiles still score below 35 on AI visibility.
Does practice area matter for AI recommendations?
Significantly. AI engines are more likely to recommend practices with deep, specific content about their practice areas. A firm that publishes detailed pages on "truck accident claims in Texas" will outperform a firm with a generic "personal injury" page - even if the generic firm has more backlinks. Specificity wins in AI search.
Are there ethical concerns with AI search optimization?
AEO is about accurate representation, not manipulation. You are ensuring AI has correct, structured information about your practice - the same goal as keeping your bar listing current. No claims of specialization beyond what your jurisdiction allows. No fabricated reviews. Just making sure AI can find and accurately describe your practice.
My SEO firm says we rank well on Google. Why does this matter?
Google rankings and AI recommendations are different systems. A practice can rank #1 on Google and still be invisible to ChatGPT. AI engines pull from structured data, review sentiment, and content authority - not just backlinks and keywords. When a potential client asks AI instead of Google, your search ranking means nothing.
Still reading? Opposing counsel already knows their score.
Score My Practice