AI visibility for law firms
45% of clients now ask AI who to hire.AI only recommends 1.2% of local firms.Is your firm one of them?
We query ChatGPT, Google AI, Claude, and Perplexity with 60 real prompts about your firm. Free score in 60 seconds. Full audit with prompt-by-prompt breakdown and competitor citation comparison when you are ready to act.
60 seconds free. First 10 audits lock at $999 forever.
30-day refund + outcome guarantee on every paid audit.
This is what AI thinks of “Morrison & Associates”
A real scan of a personal injury practice. Your report shows exactly where AI gets it right, where it gets it wrong, and what to fix first.
Top opportunity: When asked “best personal injury lawyer in Austin,” all four AI engines recommended other firms. Morrison & Associates was not mentioned in any response.
How it works
No algorithm. No proxy metric. Just what AI says.
Other graders estimate. We query.
Name your brand
Brand name, industry, location, and up to three competitors. That's it.
We ask the AI engines directly
15 prompts each to ChatGPT, Google AI (Gemini), Claude, and Perplexity. 60 prompts total. "Best dentist in Naperville," "compare X vs Y," and more. Real API calls, real responses.
Read the raw results
What AI actually says about you, scored across recognition, sentiment, positioning, relevance, and citations. Plus what to fix first.
Free unlocks the overall score + top fix. Full audit ($999, first 10 buyers, then $1499) unlocks the full prompt-by-prompt breakdown across all 4 engines, competitor citation comparison, 10+ prioritized recommendations, and PDF export.
Questions from law firms
Are potential clients actually using AI to find lawyers?
45% of consumers now use AI tools like ChatGPT to find local businesses, up from 6% a year ago - a 650% YoY shift (BrightLocal Local Consumer Review Survey 2026, n=1,002 US adults: brightlocal.com/research/local-consumer-review-survey). The same survey found AI is now the #3 most common source for local business recommendations behind Google and Facebook. When someone asks "best personal injury lawyer near me" or "who handles business litigation in Austin," AI gives a direct answer - not a list of ads. If your firm is not in that answer, you are invisible.
How is this different from my Avvo or Martindale listing?
Directories like Avvo and Martindale are data sources that AI may reference, but AI engines also pull from your website structure, Google Business Profile, review sentiment, schema markup, and content depth. A strong directory profile helps, but it is one signal among many. Most law firms with excellent directory profiles still score below 35 on AI visibility.
Does practice area matter for AI recommendations?
Significantly. AI engines are more likely to recommend practices with deep, specific content about their practice areas. A firm that publishes detailed pages on "truck accident claims in Texas" will outperform a firm with a generic "personal injury" page - even if the generic firm has more backlinks. Specificity wins in AI search.
Are there ethical concerns with AI search optimization?
AEO is about accurate representation, not manipulation. You are ensuring AI has correct, structured information about your practice - the same goal as keeping your bar listing current. No claims of specialization beyond what your jurisdiction allows. No fabricated reviews. Just making sure AI can find and accurately describe your practice.
My SEO firm says we rank well on Google. Why does this matter?
Google rankings and AI recommendations are different systems. A firm can rank #1 on Google and still be invisible to ChatGPT. AI engines pull from structured data, review sentiment, and content authority - not just backlinks and keywords. When a potential client asks AI instead of Google, your search ranking means nothing.
What does the paid audit cost?
Three paid tiers. Founding rate: $999 for the first 10 buyers, locked forever. Standard: $1499 after the founding spots close. AEO Audit + Monitoring: $2499 adds a 90-day re-scan, monthly competitor monitoring (3 reports), and a 1-page custom strategy memo. Authority Year: $7,500 for the full annual program, contact for quote.
What is the Founding 10 offer?
The first 10 paid buyers lock in $999 forever. After the 10th audit closes, standard pricing flips to $1499 and stays there. The founding rate never re-opens. 30-day full refund, no questions asked. If the report doesn't surface at least 3 specific AEO opportunities worth $5K+ in potential customer LTV for your brand, full refund.
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